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How New Digital Trends Put the Focus on the Customer

Undoubtedly, we are in a time where marketing is changing. Customers are exposed to various media outlets and gadgets, and they face a load of information daily. Plus, using digital tools, businesses are shifting away from a sole focus on revenue, to more of a focus on their customers, which is what actually keeps them afloat in the long run. 

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That’s why it’s crucial for organizations to work on increasing the short and long-term loyalty of their customers. This will eventually escalate revenue, and make them stand out from other companies. 
 
Many companies are now following this model. Over the last few years, focusing on the customers has appeared to be a marketer’s or a company’s top priority. Nowadays, the marketers are concentrating more on customer experience (CX) and the integral actions that help in delivering it. Personalization plays an important part, as the best establishments work hard to make customer experiences as captivating as they can with the incorporation of modern technology in the following ways: 
 
1. Customer experience and financial results positively correlated. 
Organizations that focus on maximizing customer satisfaction and comfort can most likely increase their revenue growth. Ideal customer experience is reliable, convenient, custom-made and pleasant. With the aim of delivering distinguished customer experience, companies engage their public through social media, online chats, and virtual reality by using artificial intelligence and improved payment technology. This is hugely beneficial, but can also pareal challenge  for companies as they are required to manage even more channels than before.
 
2cust5.jpgVirtual or Augmented Reality 
Virtual/augmented reality is an artificial setting that is designed with software and made available to the customer. Virtual Reality plays a vital part in relating the in-store or online customer experience. It means that the customers can try before they purchase an item. For example, Ikea has launched a computer-generated idea in which the customer can put virtual furniture in their homes to see how everything will look. 
 
3. Artificial Intelligence 
Artificial intelligence (AI) is a technology that is transforming customer service all around the world. Artificial intelligence has become essential as data sizes are expanding and more real-time reactions are required. Artificial intelligence systematizes more tasks, which gives the digital groups ample time to concentrate on other jobs that need to be done. Artificial Intelligence has the skill to calculate the correct and accurate answer to a customer's question on any digital network whether it is an instant message, SMS, email chat, or social platform. This progression in technology will focus on customer experience more efficiently as it will add the human touch to it, but also make it less time-consuming. 
 
4. Usage of Emojis in Digital Conversations cust6.jpg
Digital conversations have largely left behind face-to-face interaction. Companies now use emojis to measure and calculate customer sentiment and feeling. Companies also measure and calculate sentiments by inserting text analytics in various digital networks, like chat or text. Analytical control panels are operated as the companies interact with the customers to find out the amount of emotion involved in certain discussions. The data derived from this will come in handy for identifying the preferences and trends that will allow them to enhance and improve customer experiences. 
 
With these digital tools, as well as tools like PDFelement, it’s easy to put the customer first. PDFelement offers so many tools that makes your customer’s life easier – from easily fillable online forms, to OCR scanning capabilities, digital signatures, and security settings like password protection. Your customers will be able to easily communicate with you digitally to save time and money. 
 
How does your business put the customer first? Let us know in the comments below! 
 
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