At PDFelement, we care about our users. That’s why user adoption of our software is a huge priority. Read on to discover how important it is to ensure you take the user into account when developing a software product.
User adoption entails building customer confidence in your services or product, as well as in the mission and vision of the product. It also means merging both the why and the what of your product by making adoption a collaborative effort between your marketing, sales, product team, and customer success department.
You need to look at the product with a different perspective. Look at it as a method of engaging with your users, rather than simply a product you are trying to sell. This ties your users into the mission of your company, making them more emotionally connected to your organization. There are numerous benefits to considering user adoption in terms of your product. One of the most obvious is the ability to outshine your competitors.
It makes users feel like your top priority
User adoption is not only about whether your employees are able to use your software system or not. It is also about prioritizing your users so that your organization can gain additional benefits in the long run. The following are a few of the ways that considering user adoption when developing your tech product can be a huge benefit:
Better adoption eventually leads to higher retention
The truth is that many companies are still confused about user retention and might be clueless about where to start. Most commonly, companies directly focus on customer retention which is the wrong approach since there are no shortcuts when it comes to customer growth. In fact, many companies that skip considering user adoption during the product development stage lose out in the end. As companies grow bigger, sometimes they forget about user adoption, or they simply skim over it. When high growth companies take shortcuts for advocacy, expansion, and even retention, they fail to build stronger foundations for their users, even though they have all the right resources. The bottom line is that user adoption is the only pathway for achieving long-term user retention and taking shortcuts only means you’ll lose out in the long run.
It also leads to positive business outcomes
The value of higher user adoption in terms of business objectives and outcomes can’t be overlooked. Technology that is not adopted by users can be considered a wasted asset. This is why user adoption plays a crucial role, especially in IT business where customer advocacy is key. It is the only way in which companies can achieve positive outcomes because there is positive word of mouth and a positive reputation associated with the company or product.
Lastly, it helps in improving implementation
Sometimes, decision makers put all of their focus on the way the system performs on a sheet of paper and neglect the way the software works in practice. Therefore, when it comes to implementation, a more user-centric approach should be used. If your company does not test out the software with various different types of end users during the development stage of your software, it will be hard to ensure you are meeting the needs of every type of user, and therefore implementation will not go smoothly.
And there you have it – the benefits of considering user adoption when developing your software product! Have any thoughts on the topic? Let us know in the comments below!