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  1. Undoubtedly, we are in a time where marketing is changing. Customers are exposed to various media outlets and gadgets, and they face a load of information daily. Plus, using digital tools, businesses are shifting away from a sole focus on revenue, to more of a focus on their customers, which is what actually keeps them afloat in the long run. That’s why it’s crucial for organizations to work on increasing the short and long-term loyalty of their customers. This will eventually escalate revenue, and make them stand out from other companies. Many companies are now following this model. Over the last few years, focusing on the customers has appeared to be a marketer’s or a company’s top priority. Nowadays, the marketers are concentrating more on customer experience (CX) and the integral actions that help in delivering it. Personalization plays an important part, as the best establishments work hard to make customer experiences as captivating as they can with the incorporation of modern technology in the following ways: 1. Customer experience and financial results positively correlated. Organizations that focus on maximizing customer satisfaction and comfort can most likely increase their revenue growth. Ideal customer experience is reliable, convenient, custom-made and pleasant. With the aim of delivering distinguished customer experience, companies engage their public through social media, online chats, and virtual reality by using artificial intelligence and improved payment technology. This is hugely beneficial, but can also pareal challenge for companies as they are required to manage even more channels than before. 2. Virtual or Augmented Reality Virtual/augmented reality is an artificial setting that is designed with software and made available to the customer. Virtual Reality plays a vital part in relating the in-store or online customer experience. It means that the customers can try before they purchase an item. For example, Ikea has launched a computer-generated idea in which the customer can put virtual furniture in their homes to see how everything will look. 3. Artificial Intelligence Artificial intelligence (AI) is a technology that is transforming customer service all around the world. Artificial intelligence has become essential as data sizes are expanding and more real-time reactions are required. Artificial intelligence systematizes more tasks, which gives the digital groups ample time to concentrate on other jobs that need to be done. Artificial Intelligence has the skill to calculate the correct and accurate answer to a customer's question on any digital network whether it is an instant message, SMS, email chat, or social platform. This progression in technology will focus on customer experience more efficiently as it will add the human touch to it, but also make it less time-consuming. 4. Usage of Emojis in Digital Conversations Digital conversations have largely left behind face-to-face interaction. Companies now use emojis to measure and calculate customer sentiment and feeling. Companies also measure and calculate sentiments by inserting text analytics in various digital networks, like chat or text. Analytical control panels are operated as the companies interact with the customers to find out the amount of emotion involved in certain discussions. The data derived from this will come in handy for identifying the preferences and trends that will allow them to enhance and improve customer experiences. With these digital tools, as well as tools like PDFelement, it’s easy to put the customer first. PDFelement offers so many tools that makes your customer’s life easier – from easily fillable online forms, to OCR scanning capabilities, digital signatures, and security settings like password protection. Your customers will be able to easily communicate with you digitally to save time and money. How does your business put the customer first? Let us know in the comments below!
  2. At PDFelement, we like to stay on top of the trends. See how the latest digital technology is shaping the world of business! Digital technology is the future. Fancy mobile apps and digital platforms are no longer reserved for big high-tech enterprises. Digital is going mainstream among businesses big and small. The internet has become a playground for anyone with a sense of creativity and entrepreneurship. CEOs, media managers, and business analysts alike have taken notice of the massive opportunities online. We’ve found some of the most exciting digital transformation trends that are impacting business in a big way. Blockchain Technology This could very well be the future of the internet. Blockchain is an extremely reliable method of collecting, transmitting, and recording data. The idea can be hard to wrap your head around at first, but in principle, it is simple and easy to manage. It works by using a decentralization method of consensus between multiple servers. Essentially, what that means is individual “blocks” of information — consisting of data, a timestamp, and a transaction record — are linked together in a chain. This constantly updating chain is structurally designed to be resistant to modification, making it one of the most secure ways to transfer information. This digital trend is making its way into business. Its ability to authenticate data makes it extremely difficult to hack, which is valuable for records management, digital transactions, identity verification, and more. Location Services Since the global positioning system (or GPS) was invented, we’ve been able to pinpoint our exact location on a map to within 5 meters or less. Companies like Uber and other ride share programs have sprung up to take advantage of location services. The option of sharing your location helps businesses to improve customer care and better assist people with what they’re looking for. From interactive transit maps to delivery service, location services unlock the potential of digital mobility. Contactless Payment With Apple Pay, Google Pay, and other mobile banking apps, contactless payment has never been easier. With the growing trend in contactless payment, wallets are quickly becoming a thing of the past. Ease of payment promotes more spending among consumers, which is great for business. Another benefit to cashless and card-less forms of payment is the ability to reach more customers online. Businesses that convert to a digital platform consistently report boosts in sales, higher volumes of search traffic, and increased productivity among employees. Overall, this means faster growth for your company. Digital transactions are much easier to record and manage which saves tons of time. The contactless payment trend is expected to continue as businesses and banks capitalize on the increased consumer spending and untapped cash flow. Voice Recognition A.I. Talking to a computer used to be science fiction. Remember in Star Trek when characters could simply say “computer” into the open air and give voice commands? Just a few short decades later, instead of giving commands to a computer, we’re asking Siri for directions, Google for recipes, and Alexa to play music. Artificial intelligence has become increasingly intuitive at recognizing speech. So what does this mean for business? As voice recognition has become more accurate, it opens up the possibility for automated transcription, A.I. customer service, and much more. Alongside these new digital tools, PDFelement is always available to assist with your documentation, form creation, and archiving needs. Have any thoughts on these new digital trends? Let us know in the comments section!

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