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  1. At PDFelement, we care about our users. That’s why user adoption of our software is a huge priority. Read on to discover how important it is to ensure you take the user into account when developing a software product. User adoption entails building customer confidence in your services or product, as well as in the mission and vision of the product. It also means merging both the why and the what of your product by making adoption a collaborative effort between your marketing, sales, product team, and customer success department. You need to look at the product with a different perspective. Look at it as a method of engaging with your users, rather than simply a product you are trying to sell. This ties your users into the mission of your company, making them more emotionally connected to your organization. There are numerous benefits to considering user adoption in terms of your product. One of the most obvious is the ability to outshine your competitors. It makes users feel like your top priority User adoption is not only about whether your employees are able to use your software system or not. It is also about prioritizing your users so that your organization can gain additional benefits in the long run. The following are a few of the ways that considering user adoption when developing your tech product can be a huge benefit: Better adoption eventually leads to higher retention The truth is that many companies are still confused about user retention and might be clueless about where to start. Most commonly, companies directly focus on customer retention which is the wrong approach since there are no shortcuts when it comes to customer growth. In fact, many companies that skip considering user adoption during the product development stage lose out in the end. As companies grow bigger, sometimes they forget about user adoption, or they simply skim over it. When high growth companies take shortcuts for advocacy, expansion, and even retention, they fail to build stronger foundations for their users, even though they have all the right resources. The bottom line is that user adoption is the only pathway for achieving long-term user retention and taking shortcuts only means you’ll lose out in the long run. It also leads to positive business outcomes The value of higher user adoption in terms of business objectives and outcomes can’t be overlooked. Technology that is not adopted by users can be considered a wasted asset. This is why user adoption plays a crucial role, especially in IT business where customer advocacy is key. It is the only way in which companies can achieve positive outcomes because there is positive word of mouth and a positive reputation associated with the company or product. Lastly, it helps in improving implementation Sometimes, decision makers put all of their focus on the way the system performs on a sheet of paper and neglect the way the software works in practice. Therefore, when it comes to implementation, a more user-centric approach should be used. If your company does not test out the software with various different types of end users during the development stage of your software, it will be hard to ensure you are meeting the needs of every type of user, and therefore implementation will not go smoothly. And there you have it – the benefits of considering user adoption when developing your software product! Have any thoughts on the topic? Let us know in the comments below!
  2. International Women’s Day is coming up on March 8th, and PDFelement would like to celebrate all the women working in the tech industry. With offices across Asia and North America, we see the importance of equality and we value the diversity of our teams. As a millennial, I’m pretty familiar with the stress of finding a stable career path. Full-time, well-paying positions with room for growth seem few and far between these days, a fact I think many recent college grads are familiar with. I racked my brain trying to think of which industry would be best suited for me to put my communications and marketing skills to good use. It dawned on me that in today’s tech-dependent society, a career in tech is probably one of few areas that still offers a lot of stability and opportunity. With perks that are hard to find elsewhere – room to grow, high demand, a solidpay check, and a chance to help create something that has a huge impact on society – it seemed like the answers to my prayers. I now find myself in a great marketing role within the tech field, and there are a ton of things I love about it. But there’s just one problem. Even though the tech industry is widely progressive in many ways, it is still lagging behind when it comes to equality. The gender gap that exists within tech is a huge example of this, which is a shame since it may prevent many women from breaking into a rewarding industry. Did you know: Women average only 30% of the workforce across major tech companies Women hold only17% of the tech jobs at Google, 15% at Facebook, and 10% at Twitter Of the 41 Fortune 500 companies in the technology sector, only five have a female CEO Only 14.3% of board seats of the top 100 tech companies are held by women. If you’re not satisfied with these statistics, you’re not alone. In honour of International Women’s Day on March 8th, here are 5 reasons why women should pursue a career in tech! 5 Reasons you should become a woman in tech: 1. You can offer a fresh and unique perspective as an avid female user of technology The emerging start-up culture of the tech industry encourages more open discussion. They want to give employees an open arena for sharing innovative ideas and making their thoughts heardtoo, because those opinions are valuable. With less of a hierarchy and less red tape to cut through, tech firms welcome new perspectives, and as a female, you can use this to your advantage to speak up. According to a report by Parks Associates, more women than men are downloading movies and music; women do the majority of game-playing across some platforms; and women have higher “purchase intentions” than men do when it comes to some electronics. With these statistics, it’s clear that not only will you be paving the way forward for other ladies, but you’ll be contributing to creating more valuable tech products as well. 2. You can forge your own path with flexible work opportunities The start-up culture in many tech firms also lends to a more lenient view on what job flexibility means. Many tech firms offer flex hours, more vacation time, or the ability to telecommute or work from home. Whether you have outside commitments such as children, or your own freelance business, many believe a career in tech could be the perfect way to balance a rewarding career with an enriched personal life through flexible working options. According to this article, flexibility in the workplace could hugely effect women. Manar Morales, president and CEO of the Diversity and Flexibility Alliance, notes that technology and globalization are similarly changing the way work is organized in a host of other sectors. This could reduce the reward of long face-time hours and lead to more gender equality in a number of occupations. 3. There will always be plenty of financially rewarding jobs available Because of the growing nature of the tech industry, there won’t be a shortage of job opportunities any time soon. In fact, according to the Huffington Post, the tech industry is one of very few industries where demand is higher than supply when it comes to hiring. While the overall unemployment rate is between 9% to 10% and companies everywhere are figuring out how to do more work with less personnel, the tech industry is currently one of the only industries that is hiring. Plus, new markets are constantly opening up, and if you have the right skills to get the job done, it’s more than likely that it won’t be long before you’re making a substantial salary. 4. You’ll learn many new skills that can transfer across other jobs and industries Just as you can leverage your current transferable skills to break into the tech industry, you’ll also gain a lot of transferable skills while you’re there. On top of technical skills, most people who work in tech will end up gaining soft skills like marketing and PR skills, product management abilities, research skills, data analysis skills, and social media capabilities, all of which are useful across almost any role or industry. Plus, “the emergence of soft skills as a cornerstone of success in the technical professions is even being leveraged as a way to attract more women into the STEM sector.” 5. You will make a difference According to the Atlantic, while 57 percent of occupations in the workforce are held by women, in computing occupations, that figure is only 25%. And it’s not just in tech – a gender gap is the reality within several industries, including many of the STEM fields. By applying to tech jobs that interest you, mentoring other females who hold an interest in the industry, and doing everything you can to make changes from within a company, you can go to sleep at night knowing that not only did you help pave the way for future generations of females in tech, but also females in the workforce as a whole. As part of the PDFelement team, I’ve seen firsthand how a fresh perspective and workplace diversity can contribute to innovation in creating unique and simple software products. Our main goal at PDFelement is to create products that bring simplicity to the life of every type of user, no matter their age, gender, or background. And with women making up a large portion of our user base, having a female perspective when it comes to designing or marketing the features of our product, or any tech product, is key. “At Wondershare, we passionately believe in the power of diversity, and with our global workforce we strive to include ideas and perspectives from every type of user, including women. We’ve hired many outstanding females who want to help us create simple solutions for everyday life challenges. By providing the right environments, programs, and policies, we support all women in pursuing their goals.” – Summer Qin, Director of Overseas Marketing & Sales Interested in breaking into the tech industry? Learn more about PDFelement, or leave a comment below! By Emily Byrne, Content Marketing Specialist at PDFelement
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